Squarespace SEO & AEO for Designers
What Squarespace SEO settings should every designer configure?
Every designer should configure these Squarespace SEO settings per site: unique page titles and meta descriptions on every page, clean URL slugs, one H1 per page, descriptive image alt text, the hide-from-search toggle off, a custom domain with SSL active, Google Search Console verified with the sitemap submitted, and Organization plus FAQPage JSON-LD added via Code Injection.
On-page settings (per page)
These go into each page, post, and product in Squarespace (Google Search Central):
- SEO title — unique, under 60 characters, keyword-relevant.
- Meta description — unique, under 155 characters, summarizing the page.
- URL slug — short, lowercase, keyword-focused; edit in page settings.
- Heading structure — one H1 (the page title), then H2/H3 sections.
- Image alt text — descriptive, added in each image block’s settings.
Sitewide settings (once per site)
- Custom domain — move off the trial
.squarespace.comsubdomain so the site is crawlable. - SSL — confirm HTTPS is enforced (on by default).
- Hide from search engines toggle — confirm it is off in Settings → SEO.
- Sitemap — confirm
sitemap.xmlloads; submit it in Google Search Console.
Structured data and AEO (Code Injection, Business plan+)
- Organization JSON-LD in sitewide Header Code Injection.
- FAQPage JSON-LD on FAQ or Q&A pages via Page Header Code Injection (schema.org).
- llms.txt — a root-level file pointing AI crawlers to priority content (Squarespace does not generate this natively).
Code Injection requires a Business plan or higher; on a Personal plan, per-page Code Blocks are the fallback but are less reliable for head-level schema (Squarewebsites). Run this checklist before launching any client site and re-check it after major content additions.
See the full Squarespace SEO & AEO for Designers product page on squarewebsites.org for live pricing, demos, and setup details.
Sources: developers.google.com · developers.google.com · squarewebsites.org