Squarespace SEO & AEO for Designers
How do I improve SEO on my Squarespace site?
Improve Squarespace SEO by giving every page a unique title and meta description, keeping URLs short and keyword-relevant, using one H1 per page, adding descriptive alt text to images, and submitting your built-in sitemap to Google Search Console. Squarespace handles SSL, sitemaps, and mobile responsiveness automatically, so focus on content structure and on-page metadata you can control.
Start with page titles and meta descriptions
Each Squarespace page, blog post, and product has an SEO panel where you set the title tag and meta description. Keep titles under 60 characters and descriptions under 155 characters, and make them unique across the site. Google uses these as the primary source for search result snippets (Google Search Central). In Squarespace 7.1, find the SEO panel in page settings under the SEO tab.
Use clean URLs and a clear heading structure
Squarespace generates URLs from page titles, but you can edit the URL slug in page settings to keep it short and keyword-focused. For headings, use one H1 per page (usually the title), then nest H2 and H3 sections logically. A well-structured heading hierarchy helps crawlers and screen readers understand the page (Google Search Central).
Add image alt text and submit your sitemap
Squarespace auto-generates a sitemap at /sitemap.xml and forces HTTPS by default, so those two common SEO tasks are handled for you. What it does not do automatically is write alt text — you must add descriptive alt text to every image in the image block settings. Then submit your sitemap URL in Google Search Console so Google discovers and indexes your pages faster.
See the full Squarespace SEO & AEO for Designers product page on squarewebsites.org for live pricing, demos, and setup details.
Sources: developers.google.com · squarewebsites.org